The ritual of the annual performance review is unpopular with almost everyone. Managers hate writing them, and employees hate receiving them. But more importantly, they aren't effective.
Waiting a year to give feedback is too long. If an employee is struggling, they need help now. If they are excelling, they should be recognized now.
The Shift to Continuous Performance Management
Leading companies are moving to a model of continuous check-ins. These frequent, lightweight conversations focus on near-term goals and immediate obstacles.
This approach builds trust, improves agility, and drives better business results.
The Role of AI in Modern Performance Reviews
AI-powered platforms are making continuous feedback practical at scale. With 360-degree performance appraisals, organizations collect multi-rater feedback from managers, peers, and direct reports — then use AI to generate comprehensive performance summaries automatically.
Instead of managers spending 40+ hours writing reviews, AI analyzes all feedback data and produces executive-ready summaries in seconds. The result? More frequent, more accurate, and less biased performance evaluations using competency-based review forms.
Companies using AI-driven continuous feedback loops report 40% higher employee engagement and 3x more feedback touchpoints per year.